White Ops has been hired in order to target the major advertisers and see how they are going about their day-to-day practices. Are they only resorting to using bot fraud in order to get the attention of prospective customers? This is being done after a lot of claims are being made that the major advertisers are cutting corners and just using bot fraud to inflate numbers. White Ops is a renowned named in the advertising security world and will be using their research to put together a firm report by October.
The ANA has decided it is time to start looking into the top 30 advertisers and seeing what type of practices they are employing. They have put together a campaign that is going to be used in order to see what type of advertising is going on by these giants in the advertising world. Are they only using legitimate ways to advertise? Are they being fraudulent with their approaches?
White Ops is the company that is going to be responsible for doing the month-long study and seeing how these major advertisers are running their businesses. It is important for them to provide clarity to this situation and see what the ground reality is with digital advertising and whether harsher restrictions are required.
The changes that are going to be made will be composed based around the idea of making sure the laws fit with the type of bot fraud going on. There are several variations as to bot fraud that can take place and the ANA wants to be on top of this right away. This investigation should help get a better feel of what is happening and what should be done in terms of legislation down the road by the government.
Bot fraud has been going on for a long time ever since the digital realm became a viable solution to use for advertising. It has become the easiest way to get to the most number of people possible and as fast as possible too.
This is the question that the White Ops firm has to answer by October when their report is due. They are going to do a month-long study to see what kind of bot fraud is being done and how severe it is.
The ANA has decided it is time to start looking into the top 30 advertisers and seeing what type of practices they are employing. They have put together a campaign that is going to be used in order to see what type of advertising is going on by these giants in the advertising world. Are they only using legitimate ways to advertise? Are they being fraudulent with their approaches?
White Ops is the company that is going to be responsible for doing the month-long study and seeing how these major advertisers are running their businesses. It is important for them to provide clarity to this situation and see what the ground reality is with digital advertising and whether harsher restrictions are required.
The changes that are going to be made will be composed based around the idea of making sure the laws fit with the type of bot fraud going on. There are several variations as to bot fraud that can take place and the ANA wants to be on top of this right away. This investigation should help get a better feel of what is happening and what should be done in terms of legislation down the road by the government.
Bot fraud has been going on for a long time ever since the digital realm became a viable solution to use for advertising. It has become the easiest way to get to the most number of people possible and as fast as possible too.
This is the question that the White Ops firm has to answer by October when their report is due. They are going to do a month-long study to see what kind of bot fraud is being done and how severe it is.
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