FaceBook has over 1.32 billion registered users and over 839 million daily users, this makes it the biggest social media platform available today. This huge number of people makes FaceBook advertising a must for any company or individual wishing to advertise their services or goods to all the FaceBook users. FaceBook advertising has been proven to offer better results than traditional modes of advertising such as print media or visual media. This is because of its viral nature of marketing. While opting to advertise on FaceBook there are a number of factors that one must consider.
The most important thing to consider is your target demographic. You find that FaceBook has users as young as 13 years old. This means that an advertising campaign target at the youth will not work with this age demographic. Having this in mind will help you when it comes to coining an advertising strategy that will work well for you.
Another important thing that you must consider is the amount of money you have set aside for advertising. FaceBook offers promoted ads that cost from between 5$ per day as a basic minimum to as much as 200$ and above. These promoted ads will determine the number of ad views you get and the amount of people who will subsequently opt to choose your service. Knowing before hand what your budget is will help you plan ahead.
It is also vital that you think about your intended outcome. For example, you should know beforehand whether you want to attract more likes to your page or more sales revenues or simply want to popularize your services. Keeping such issues in mind will ensure that you have a clear goal in mind, which means you will use the right approach towards attaining that goal.
As earlier explained, FaceBook offers promoted ads that can run for one day and up to a few years. It is important to put into consideration the amount of time you intend. Having this in mind will help you make the necessary budgetary allocations for the specific amount of time the ad will run for if it is a FaceBook promoted Ad.
You should also consider your Geo-location; FaceBook is used by people in all parts of the world. It would be an effort in futility for you to advertise service or goods in for instance Toronto to a demographic that is in South Africa. You should opt to advertise in your geo-location as this will offer service to people who are close to you and your business and thus this may increase your sale revenues.
There are different groups on FaceBook. Each group is dedicated to specific topics and subjects. You should consider the number of groups available for the service whatever you plan to advertise. For instance, you find that groups related to weight loss and affiliate marketing are more than others groups. If you are planning to advertise a service that no one else offers, a targeted keyword group is an effective cheap way to advertise.
The ad you want to run is also important. You may find that specific keywords are more likely to attract page views and likes than others. If you are offering a service such as weight loss, it would be well to come up with an ad that effectively communicates to someone who intends to lose weight. This will help you greatly in coining an ad that will work well.
The most important thing to consider is your target demographic. You find that FaceBook has users as young as 13 years old. This means that an advertising campaign target at the youth will not work with this age demographic. Having this in mind will help you when it comes to coining an advertising strategy that will work well for you.
Another important thing that you must consider is the amount of money you have set aside for advertising. FaceBook offers promoted ads that cost from between 5$ per day as a basic minimum to as much as 200$ and above. These promoted ads will determine the number of ad views you get and the amount of people who will subsequently opt to choose your service. Knowing before hand what your budget is will help you plan ahead.
It is also vital that you think about your intended outcome. For example, you should know beforehand whether you want to attract more likes to your page or more sales revenues or simply want to popularize your services. Keeping such issues in mind will ensure that you have a clear goal in mind, which means you will use the right approach towards attaining that goal.
As earlier explained, FaceBook offers promoted ads that can run for one day and up to a few years. It is important to put into consideration the amount of time you intend. Having this in mind will help you make the necessary budgetary allocations for the specific amount of time the ad will run for if it is a FaceBook promoted Ad.
You should also consider your Geo-location; FaceBook is used by people in all parts of the world. It would be an effort in futility for you to advertise service or goods in for instance Toronto to a demographic that is in South Africa. You should opt to advertise in your geo-location as this will offer service to people who are close to you and your business and thus this may increase your sale revenues.
There are different groups on FaceBook. Each group is dedicated to specific topics and subjects. You should consider the number of groups available for the service whatever you plan to advertise. For instance, you find that groups related to weight loss and affiliate marketing are more than others groups. If you are planning to advertise a service that no one else offers, a targeted keyword group is an effective cheap way to advertise.
The ad you want to run is also important. You may find that specific keywords are more likely to attract page views and likes than others. If you are offering a service such as weight loss, it would be well to come up with an ad that effectively communicates to someone who intends to lose weight. This will help you greatly in coining an ad that will work well.
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